The battle for profit has heightened the rivalry between pubs and clubs, amid revelations that NSW gamblers lost a record $2.1 billion to the machines in just 92 days in the final quarter of last year. Techniques such as number plate and player recognition, CCTV, heat mapping and crowd counting are being deployed to give venues an edge in the hunt for what’s been dubbed “untapped gold” from poker machines. Competition between pubs and clubs over surging poker machine profits has sparked an arms race for punters’ wallets, as venues invest in a new wave of sophisticated technology and data analytics to maximise their gambling earnings.
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